Post by account_disabled on Mar 10, 2024 3:37:16 GMT
Spanish cosmetics and perfumery is gaining an increasingly visible place among the tastes of consumers around the world, currently being the sixth largest source market in Europe and global production headquarters for several international brands. It is worth highlighting the unstoppable growth in the consumption of hygiene, personal care, fashion and beauty products in non-EU markets, several of which are especially relevant for the future of the sector, with the US, Brazil, China, Russia and the Gulf countries and North Africa as the most significant destinations.
The proliferation of independent Ecuador Mobile Number List brands and the push to the high-end market are increasingly significant for the sector and its future prospects; The biggest changes in consumer trends can be attributed to:
the explosion of “selfies”, tutorials, blogs and other visual content on the networks, which has in turn served as a trigger for the democratization of materials, instruments and techniques traditionally used by professionals.
In turn, the influence of industry professionals and online content creators among more and more consumers, particularly among the youngest, not only has important implications for reach in relevant market niches, but also opens new opportunities for supply of inputs and product formulation for the own brands of these digital influencers .
Socioeconomic changes in emerging markets, such as the growth of disposable income and a greater presence in the world of work among the female population, the rise of digital content (see previous sections), and greater acceptance of male personal care.
The commercial demand for added values for which consumers are willing to pay more, such as environmentally friendly manufacturing and ethics in the production chain – the case of ecological/organic products, formulated with fair trade ingredients and cruelty-free – not only in the sights of consumers, but also in that of large cosmetics conglomerates, which seek to integrate these increasingly in-demand ranges into their offering.
Broadly speaking, these elements contain the key to the internationalization of Spanish SMEs in the sector, many of which are already present in various foreign markets. In the following infographic, we present some data to consider.
The proliferation of independent Ecuador Mobile Number List brands and the push to the high-end market are increasingly significant for the sector and its future prospects; The biggest changes in consumer trends can be attributed to:
the explosion of “selfies”, tutorials, blogs and other visual content on the networks, which has in turn served as a trigger for the democratization of materials, instruments and techniques traditionally used by professionals.
In turn, the influence of industry professionals and online content creators among more and more consumers, particularly among the youngest, not only has important implications for reach in relevant market niches, but also opens new opportunities for supply of inputs and product formulation for the own brands of these digital influencers .
Socioeconomic changes in emerging markets, such as the growth of disposable income and a greater presence in the world of work among the female population, the rise of digital content (see previous sections), and greater acceptance of male personal care.
The commercial demand for added values for which consumers are willing to pay more, such as environmentally friendly manufacturing and ethics in the production chain – the case of ecological/organic products, formulated with fair trade ingredients and cruelty-free – not only in the sights of consumers, but also in that of large cosmetics conglomerates, which seek to integrate these increasingly in-demand ranges into their offering.
Broadly speaking, these elements contain the key to the internationalization of Spanish SMEs in the sector, many of which are already present in various foreign markets. In the following infographic, we present some data to consider.